You’ve probably seen the offers. I’m sure you’ve had countless emails about them. They usually start something like, “how would you like an extra 20-30 appraisal leads per month?” like there’s that many people just waiting for this latest ‘offer’ to help them sell their home.

The problem is, there are so many ways to spend your marketing dollars, and every marketing or ‘social media’ expert is just too happy to take your monthly fee, add an ad budget and then tell you to be patient for your ‘leads’ to roll in.

But I’m old school. I don’t know much about social media, just that it has more ads than the Superbowl. But I’m sure it works for some, I’m just not a fan of the ‘pay me to create it, then pay them to advertise it’ model.

But if you want to get in more doors, let me tell you a story that’s old school cool. It involves a phone, a good team, and yeah, a little bit of cash.

We’ve been working with an agent, let’s call him Billy. Now Billy is a pretty smart operator who likes to keep his overheads low and his Friday’s free for golf. He can’t stand the phone. He hates rejection, and he just hates not being able to build that face to face rapport. Plus spending hours on the phone doesn’t fit with his tee time.

But Billy is big enough that he’s got an assistant. Guess what? She doesn’t like the phone either! Turns out the really great assistants, who organise you well and keep your business running smoothly, aren’t real keen on spending hours listening to answer machines.

But Billy knows there’s something about the phone. He’s seen agents build mega businesses from picking up that bloody thing and speaking to people, so he wants it in his marketing mix.

That’s where we come in. Billy has a farm area of around 5,000 homes, so we put a plan in place to contact his existing database, plus all those we could get numbers for outside of that, and touch base at least once a quarter. It meant he was going to be investing in around 10hrs of calls per week. Doesn’t sound like much, but trying doing 1hr solid of calling, ignoring all of the other stuff you have to do and imagine doing that ten times… A week… For 45 weeks a year!

So Billy invests in telemarketing, knowing it’s taking care of a team that have been at it for nearly a decade. One that uses only Australian based, and Australian speaking staff. He spends a bit over $2,000 per month, so it’s a lot less than an assistant but it’s not a drop in the ocean either. He needs to see a return so he tracks his leads.

At the end of 12 months, Billy let’s us know that from all of the calls, all of the appraisals, the negotiations and the sales, he’s made over $250,000 in GCI. That’s not potential income, that’s completed dollars in the bank.

Now as I mentioned, Billy is a good agent, so he’s also got additional leads and sales from his opens and follow up work, but I won’t try to claim credit for that. Billy is still using us, that’s all the evidence I need that this old school method of marketing still works.

TL:DR that all the cool kids are doing these days: Billy invested $30k in a telemarketing service which gave him over $250k in GCI. If you want to be as smart as Billy, fill in your details below and let’s chat.

**Note, we only work with one agent per suburb, and we only work with legends like Billy. Cheers to old school.**

Here’s what Billy said “Other agents I know have spent $50k+ to put on an assistant that, at best gives them 10 extra sales and then leaves to go it alone. With this smaller investment, I’m keeping in touch with all of my contacts and getting in front of opportunities I never would have come across. It is the best ROI of any of my marketing efforts.’