Alpha Mail

If you are looking to set yourself apart from your competition, increase your listing appointments and become known as the go to agent in your area, Alpha Mail is the book for you.

In a society being dominated by digital interruptions, this book aims to debunk the myth that everyone is online. Genuine, valuable relationships are about providing value, building trust and being prolific. Direct mail offers all of this in a space that is less crowded than any online platform.

Diving deep into the world of direct mail from a real estate perspective, this book is for any agent that wants to make better connections with their prospects, improve their ROI on campaigns, or just find a better method of getting to talk to their audience.

Carl Quested provides simple, practical and easily implementable principles in this book designed just for real estate agents. He identifies common pitfalls to current campaigns, provides insight into other agents using direct mail and a simple step-by-step method for you to list and sell more property.


Carl is the director and founder of AgentMail, a mail house specialising in real estate mail. Having worked in sales and marketing for more than 10 years, Carl saw the need for a service that allowed agents to focus on their dollar productive activities whilst maintaining consistent marketing.

Alpha Mail is the result of sending more than 3 million letters per year, on behalf of agencies across Australia.


Alpha Mail is designed to be a simple, but structured framework to follow when conducting a mailing campaign. It has been specifically written with real estate agents in mind, but the principles not only apply to every industry, but every form of marketing as well.

We cover everything from understanding WHY you are marketing, to what message to send, how to track what is working, and how to follow up.

Like most things in life, overnight success takes many years of work, and direct mail takes many campaigns to refine, tweak and understand your audience and how they want to hear from you. Alpha Mail is designed to help you uncover this golden information in the shortest possible time.

We cover the experts that can help you along the way, how to systemise it, and how to generate the best return on your investment.

If you have been looking for a way to connect with your audience, that is easily scalable, can be measured and improved, direct mail is for you – and Alpha Mail is the book to show you how to do it.