Elite Agent Magazine shared Chris Gilmour’s interview with Kevin Turner from Real Estate Uncut. Chris talks about his strategy behind ‘Santa Letters’

The strategy is basically to show homeowners that agents’ pulse still beats even when there’s not a sale on the cards.

The simple process is: Let homeowners (specifically those with young children) know that you would like to mail them a personalized letter to their children, addressed from Santa. Once the parent’s give you their details, including the names and ages of their children, you produce a nice, colourful and personalized letter. Next, simply mail it to them.

This creates a massive buzz, as the letters are often shared on social media, and it shows the homeowners that you care about more than just putting a ‘for sale’ sign up. And keep in mind, there’s companies that sell these letters for $10 a piece.

And what a great talking point when you give them a call in the new year to see how their Christmas was.

If you want help with designing a custom Christmas Santa letter, looking after the printing or mailing, or even the follow up call in the new year, drop us a line. Otherwise, we’ve provided one for you to use below, just adjust the red text areas.

SantaLetter2016.docx