At the core of any marketing campaign is a great message.
As an agent, you are a people person, and a fantastic negotiator. But not necessarily a wordsmith. What does it mean to be a copywriter?
Copywriters have an art that is akin to a painter. Whilst the painter uses the brush to convey an image, a copywriter uses their words. They are able to draw emotions, create compelling stories and craft an image in your prospective client’s mind, to drive your message to the very core of that person.
They understand how to write in language that resonates with your audience, as an impartial advocate. Often, we find agents write in a style that reflects their own personality, rather than that of the reader.
And it is also important to understand the different reader styles that exist.
Our copywriting team have the ability to unpack the message you are trying to deliver, along with the action you want the reader to take, and making it a truly compelling message.
The great thing about copywriting is, once your message and style is framed professionally, it only requires minor tweaks going forward to keep it current and bringing big results.
Initial Consultation: $195.00 ex GST – which covers upto 1hr via telephone/Skype
Copywriting fee: $0.95 ex GST per word – 300 word Minimum