What is Direct Mail?
Direct mail is a form of communicating via the postal system with consumers. This can be in the form of promotional information, transactional mail or other advertising material. It is usually sent to a specific group, whether by geographic, demographic or other form of profiling.
Why do a bulk mailout through AgentMail?
Doing a mailout in house can be much more costly than you might think. On top of the cost of paper, envelopes, sticky labels and print charges, you have the valuable time of you and your staff to take into account. In our busy worlds, there are always many other tasks pending that can be attended to, rather than stuffing envelopes.
You may also find that because of our buying and printing power, completing a mailout through AgentMail may cost less than doing it in house – and that is before you even take into account the time involved in completing it.
When should I outsource to a mail house?
Traditionally, companies could only use a mail house if they were going to send at least 10,000 letters, or were sending mail every week. With AgentMail, our low minimum order quantity means you can access an automated mailing service, usually only available to larger organisations.
How long does a mailout take to complete?
Generally, AgentMail will complete your direct mail campaign within 48hrs. There are some circumstances where time frames will be longer, where external material or printing must be sourced. We can also turn around jobs much quicker. Our equipment allows us to produce approximately 7,000 finished envelopes per hour, so must deadlines can be met – just ask.
What can I put into the envelope when using a mail service?
There isn’t really a limitation to what you can get into an envelope for a direct mail campaign. Australia Post has guidelines around envelope thickness and weight, and our equipment has limitations about what it can accept. Beyond this, AgentMail has the ability to hand finish jobs that require ‘odd’ items to be inserted.
Is direct mail still worth it? What about email?
Some of the biggest companies in Australia still rely on direct mail. It is part of a complete marketing strategy, including both online and offline components. With the average household having multiple phone numbers, even more email addresses and SPAM laws to contend with, personalised mail provides a point of difference and a direct route to be in front of your customers.
A well defined direct mail campaign still yields much higher results in all areas than email campaigns.